Who We Are - PricePilot
Our Vision
We believe that every family in Israel deserves to buy products at a fair price, and that the way to achieve this is through full transparency and accessible information for everyone.
Our Story
It all started in 2023, when a group of professionals from the fields of software, retail, and consumerism decided to take the fight against the high cost of living one step further.
As consumers, we experienced the daily frustration of shopping at high prices. As professionals, we realized there was a unique opportunity here - thanks to the Price Transparency Law, Israel has an advantage that almost no other country in the world has. But this information remained scattered, cumbersome, and inaccessible to the average consumer.
We decided to change that.
What We Do
At PricePilot, we've built a dedicated team of experts who work day and night to turn this vast amount of information into something useful for you. We:
Our Values
Absolute Transparency
The interests of consumers are our top priority. We are committed to full transparency and presenting only objective information, without any commercial influence from chains or suppliers.
Accessibility for All
Our basic service is free and without registration and will always remain so. We believe that basic consumer information should be accessible to everyone.
Uncompromising Professionalism
Our team includes leading experts in their fields, who work tirelessly to bring you the best solutions.
Constant Innovation
We regularly invest in research and development to bring you the most advanced tools for saving.
Our Smart Savings Subscription
Our Smart Savings Subscription offers unique tools that we have developed specifically for consumers who want to maximize their savings:
Smart Shopping Cart Splitting
Real-Time Price Alerts
Price History Analysis
Personalized Savings Recommendations
Advanced Shopping Planning Tools
Ad-Free Experience
Our Impact
Since launching the platform, we have helped many families save thousands of shekels a year on their grocery basket. But beyond the financial savings, we are proud that we:
Increase transparency in the retail market
Encourage fair competition
Empower consumers to make informed decisions
Contribute to the fight against the high cost of living
Join the Revolution
We invite you to be part of a real change in the consumer culture in Israel. Together, we can create a fairer, more transparent, and smarter market.
Get in Touch
We are here for you. Our customer service team is available for any question, suggestion, or request.
Some of the images on this site are sourced from Open Food Facts, and are licensed under CC BY-SA 4.0.